Help Set A Record...

So I came across a pretty interesting article from PRweekus.com entitled "Cotton Inc. and 'National Geographic' align efforts". It is about how Cotton Inc. and National Geographic Kids magazine want to set a record by collecting the most jeans. So for the next three months in NG kids magazine they will be encouraging readers to help contribute to this collection.
Cotton Inc. has been doing this for three years. They intend to not only make a world record, but to use these recycled jeans and turn them into environmentally friendly home insulation. The insulation is then used to build homes in areas affected by natural disasters.
The age ranges in which NG kids reaches is mainly 6 - 14, as the article states. Cotton Inc.'s campaign, "Cotton: From blue to green" has been going on for 3 years, like previously stated, and they are going to launch the site that is linked to that by March 27. But now with NG's help maybe they'll be able to reach their goal and help out many others.
Stated on the NG kids' donation part of their website, it takes 500 pairs of jeans to insulate an average U.S. home. They would like the jeans received by June 30, 2009. Also on this article it gives more insightful information about what they're doing. This info is as follows:
The COTTON. FROM BLUE TO GREEN.® denim drive is a call-to-action to donate denim and give it "new life" by converting it into UltraTouch™ Natural Cotton Fiber Insulation.
UltraTouch™ is composed of 85% recycled fibers and is an environmentally safe, non-itch natural cotton fiber insulation.
Recently, according to a press release from Cotton Inc., Cotton Inc. received 5000 pounds of denim from Monsanto. Also, straight from the article, "In the past three years, the Cotton. From Blue to Green.® denim drive traveled to 37colleges throughout the nation and worked with retail partners and corporations to collect an astounding 89,799 pieces of denim. "
That is pretty impressive, and if having the NG helping out gets them more, they will be able to get a lot more denim sent to them. Hopefully they are advertising on channels that have kids that subscribe to National Geographic.
Overall, that is great public relations for both of the companies. Helping the Earth be greener. It is the way to go after all.