So I came across a pretty interesting article from PRweekus.com entitled "Cotton Inc. and 'National Geographic' align efforts". It is about how Cotton Inc. and National Geographic Kids magazine want to set a record by collecting the most jeans. So for the next three months in NG kids magazine they will be encouraging readers to help contribute to this collection.
Cotton Inc. has been doing this for three years. They intend to not only make a world record, but to use these recycled jeans and turn them into environmentally friendly home insulation. The insulation is then used to build homes in areas affected by natural disasters.
The age ranges in which NG kids reaches is mainly 6 - 14, as the article states. Cotton Inc.'s campaign, "Cotton: From blue to green" has been going on for 3 years, like previously stated, and they are going to launch the site that is linked to that by March 27. But now with NG's help maybe they'll be able to reach their goal and help out many others.
Stated on the NG kids' donation part of their website, it takes 500 pairs of jeans to insulate an average U.S. home. They would like the jeans received by June 30, 2009. Also on this article it gives more insightful information about what they're doing. This info is as follows:
The COTTON. FROM BLUE TO GREEN.® denim drive is a call-to-action to donate denim and give it "new life" by converting it into UltraTouch™ Natural Cotton Fiber Insulation.
UltraTouch™ is composed of 85% recycled fibers and is an environmentally safe, non-itch natural cotton fiber insulation.
Recently, according to a press release from Cotton Inc., Cotton Inc. received 5000 pounds of denim from Monsanto. Also, straight from the article, "In the past three years, the Cotton. From Blue to Green.® denim drive traveled to 37colleges throughout the nation and worked with retail partners and corporations to collect an astounding 89,799 pieces of denim. "
That is pretty impressive, and if having the NG helping out gets them more, they will be able to get a lot more denim sent to them. Hopefully they are advertising on channels that have kids that subscribe to National Geographic.
Overall, that is great public relations for both of the companies. Helping the Earth be greener. It is the way to go after all.
Thursday, March 26, 2009
Wednesday, March 11, 2009
Shootings...What is up with people these days?!
Within two days, there have been two headlining stories about shootings. One in Alabama and one in Germany.
The shootings that have happened since 1996 just make one think, "What is wrong with society? Why are people so mad?" According to infoplease.com - there were almost 50 school shootings since February 2, 1996. That is about 4 shootings a year. . . If anyone may recall on April 20, 1999, the nation's deadliest shooting took place in Littleton, Colo. The Columbine High School, where Eric Harris and Dylan Klebold killed 14 students (including themselves) and one teacher killed, 23 others wounded at Columbine High School. Eric Harris, 18, and Dylan Klebold, 17, had plotted for a year to kill at least 500 and blow up their school. At the end of their hour-long rampage, they turned their guns on themselves. In 2007, the Virginia Tech shooting happened, the shooter, Cho Seung-Hui, killed a total of 33 people (including himself) and injured 15 others. This almost made that the most deadly shooting for the U.S.
According to CBSNews in their article "Why Do School Shootings Happen" dated April 22, 2007, the first known school massacre in this country was in 1927, a revenge killing in Michigan carried out by the treasurer of the local school board, who was convinced high school taxes were the reason his farm was foreclosed.
The most recent school shooting was in Germany Wednesday March 11. Unlike how it happens in the U.S., this 17 year old student went into his former high school and killed at least 15 people before he was shot and killed by the police. According to this article, it was Germany's worst shooting since 2002 when another high school lost 16 students and the gunman. Wednesday's gunman had graduated from Albertville High School in 2008. He had no rhyme or reason to his shootings, they were just at random, shooting students and adults alike.
In Alabama, it is unclear whether the shooter started at his mother's house, starting it on fire while his mother was still inside. He then drove a dozen miles and killed another nine victims. Four of them that happened to be his relatives. The wife of the deputy and their daughter were also shot and killed on that porch. He drove farther and went after more people, shooting another two or three, injuring many. This rampage ended when he had a stand-off with the police, shot at and wounded an officer, and then went into his old workplace (Reliable Metal Products) and shot and killed himself. That brought his death toll up to 11, including himself.
We all know shootings, especially school shootings, are hard to go through. Because everyone is so close and losing a friend is very hard. And for these schools and towns, to make people believe that incidents like that are not what the town/school is really like all the time takes some good PR.
In Valley City, ND, we (because I am from here) once had a nickname of Death Valley, because about 8 or 9 years we had three different incidents within a year span. So it is hard to get people to forget about that kind of stuff when they hear about your town and what nots.
The shootings that have happened since 1996 just make one think, "What is wrong with society? Why are people so mad?" According to infoplease.com - there were almost 50 school shootings since February 2, 1996. That is about 4 shootings a year. . . If anyone may recall on April 20, 1999, the nation's deadliest shooting took place in Littleton, Colo. The Columbine High School, where Eric Harris and Dylan Klebold killed 14 students (including themselves) and one teacher killed, 23 others wounded at Columbine High School. Eric Harris, 18, and Dylan Klebold, 17, had plotted for a year to kill at least 500 and blow up their school. At the end of their hour-long rampage, they turned their guns on themselves. In 2007, the Virginia Tech shooting happened, the shooter, Cho Seung-Hui, killed a total of 33 people (including himself) and injured 15 others. This almost made that the most deadly shooting for the U.S.
According to CBSNews in their article "Why Do School Shootings Happen" dated April 22, 2007, the first known school massacre in this country was in 1927, a revenge killing in Michigan carried out by the treasurer of the local school board, who was convinced high school taxes were the reason his farm was foreclosed.
The most recent school shooting was in Germany Wednesday March 11. Unlike how it happens in the U.S., this 17 year old student went into his former high school and killed at least 15 people before he was shot and killed by the police. According to this article, it was Germany's worst shooting since 2002 when another high school lost 16 students and the gunman. Wednesday's gunman had graduated from Albertville High School in 2008. He had no rhyme or reason to his shootings, they were just at random, shooting students and adults alike.
In Alabama, it is unclear whether the shooter started at his mother's house, starting it on fire while his mother was still inside. He then drove a dozen miles and killed another nine victims. Four of them that happened to be his relatives. The wife of the deputy and their daughter were also shot and killed on that porch. He drove farther and went after more people, shooting another two or three, injuring many. This rampage ended when he had a stand-off with the police, shot at and wounded an officer, and then went into his old workplace (Reliable Metal Products) and shot and killed himself. That brought his death toll up to 11, including himself.
We all know shootings, especially school shootings, are hard to go through. Because everyone is so close and losing a friend is very hard. And for these schools and towns, to make people believe that incidents like that are not what the town/school is really like all the time takes some good PR.
In Valley City, ND, we (because I am from here) once had a nickname of Death Valley, because about 8 or 9 years we had three different incidents within a year span. So it is hard to get people to forget about that kind of stuff when they hear about your town and what nots.
Thursday, March 5, 2009
Whoa... Jacko's Coming Back?!?!
Yeah, you read the title right, Michael Jackson has said he is returning to the stage... March 5, 2009, Michael Jackson was at the O2 Arena in London announcing that he was going to play a series of London concerts (10 nights to be exact) before retiring from public performances. It is going to be titled "This Is It!" and it is going to be it, according to what Jackson had to say to the crowd when he announced his final concerts (click this link to see the video). According to the video - he said he will be performing the songs his fans want to hear.
Also in the video they discussed how Michael's "people" so to say have videos promoting this series of concert events in the O2 Arena. The promotional videos have clips from his best videos and greatest moments in concert, basically, as the girls in the MSNBC video put it, reminding all the viewers of how great he was. Since it has been 8 years since he has last done any sort of music making or actually performances/tours, this is big. Only bad part of this whole concert idea is that Michael is now 50 years old. So returning to the spotlight may be difficult, especially if he plans on pulling all the stunts right?
According to the article, British music writer and broadcaster John Aizlewood said that, “because of what’s happened to him and how he’s lived his life over the last 20 years, he’s made it very difficult for people to out themselves as Michael Jackson fans. These concerts are a huge opportunity for rehabilitation.”
If no one recalls, "Thriller," released in 1982, is still the best-selling album of all time. And Michael did win 13 Grammy's and sell over 750 million albums. At one time, Jacko was a pretty big deal. But after everything that has happened to him over the last decade or two, it is going to be hard to beat all of that and get a sold out crowd (the O2 Arena holds 20,000 people). If we all don't recall his child molestation suit, his baby-dangling incident or the fact that he has been financially struggling for a few years now. . . those were some major things that have been happening with him in the last few decades.
Some people, including Bookmaker William Hill and spokesperson Graham Sharpe, think that Jackson will be a no-show at his concert event. They have a 5 to 1 bet on his first show, saying he won't show.
For Michael Jackson, this whole concert idea is a great way to get him back into good spotlight. And if he pulls if off, it will help his tainted image a lot. Even the gals from the MSNBC video think this is great PR for him. For the sake of the fact that this may be his last big thing, I too hope he pulls it off. Afterall, many of us grew up knowing Michael Jackson music, and we all know we loved it!
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